Representing Mongolia on the world stage with authenticity and integrity is paramount.

Visualising our unique cultural heritage and realising our ambitions into the future are all part of our national design story.

More than just branding Mongolia with a logo and a catchy line for tourists, this document endeavours to capture the essence of our nation with GO literally and metaphorically at its heart.

In this document you will see how design is part of the very DNA of Mongolia. Moreover, how our

national symbols and character can be used to create a design sensibility and narrative that can only be Mongolian.